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CLIENT
WraithX
SERVICEs
In-House Digital Designer
Industry
Marketing
Duration
Ongoing - 10 Months+
Deliverables
Brand Guidelines / Assets, Video Sales Letter, Website
TOOLS
Framer
Figma
Challenge
Company rebrand cycles are getting shorter. As companies try to modernise and adapt to the times and in many cases ride the current trends and waves of the moment. We at WraithX asked, what would a brand look like that was completely fluid? What would a brand that lived in the moment look like?
Goal
We aimed to create a compact but dynamic guide, centered around 1 focal element, the Wraith. Creating everything thing else around this character, informed / influenced by what was right in the moment. The Wraith in essence follows the needs and direction of the startup, while staying on top of or ahead of current design.
Result
What's interesting to see in this constant evolution, is how connected we are to the brand as our own growth as individuals is mirrored by the development of the Wraith. As of now, almost a year in steady development we see the Wraith remain as the core pillar in WraithX's identity, and all our surrounding components (typography / colour / graphics) become clearer, more sophisticated and refined as we have, building this business.
