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CLIENT
Online INFLUENCE INSTITUTE
SERVICEs
Rebranding
Industry
Marketing Consulting
Duration
1 Month
Deliverables
Brand Book
TOOLS
Figma
Photoshop
Challenge
Our client was planning a social campaign and wanted a variety of plug-and-play assets that he could use to create visual content. The OII brand however, was in need of a revamp, we at WraithX saw an unmissable opportunity.
Goal
Our aim was to over deliver. In order to design striking visual components for OII's social media, we wanted to present OII with a powerful brand identity, fitting of it's status in the marketing industry, fitted with all the modern practises to make it responsive and scalable, and fit to stand side-by-side with it's parent company "The Cialdini Institute" after their own recent rebrand.
Result
Our team developed a comprehensive guide detailing how to layout and structure OII’s san serif font pairing, master OII’s fun, bright colour palettes, show off OII’s lettermark in its best forms, and build OII’s community with a face they’ll recognise, trust and appreciate.
